Style Guide & What to Wear
The clothing you wear for your portrait should make you feel good! Ideally, it should represent who you really are while flattering your figure.
You should feel comfortable and confident in the clothing you wear, because that will definitely show in your portraits.
Wearing form-fitting and figure-hugging tops will make you appear slimmer in your portrait. Stay away from loose white dress shirts and billowy sleeves, they tend to make people appear larger. If a shirt bunches up when you sit down, then it’s not the right thing to wear for your portrait. Consider a cardigan versus a bulky jacket.
Patterns can detract from your face, and create optical illusions in camera. This goes for stripes, checks, gingham, and any loud repeated patterns. Sometimes, a very subtle small pattern can work, in which case my suggestion is to bring the particular clothing item with you so we can decide in person. Also remember, rules are ment to be broken. If you have a funky cool pattern - then bring it with you!
Textures can definitely add interest. Clothing items with lace, linen, or ruffles can create depth in your headshot without being over the top. Make sure these additional elements are monotone within your outfit
Sleeveless shirts and dresses will enhance the shape of your upper arms, perfect if you want to show off this area of your body. Otherwise, 3/4 sleeve lengths looks great for most people.
Bring a variety of necklines for variation within your looks. Also bring a variety of colors. Lights, darks, and a color that you enjoy wearing (that brings out your eyes or is part of your style).
Avoid costume jewelry (unless that’s integral to your personal style). Instead use classic pieces that won’t overpower your portrait. If in doubt, bring everything you’re considering and we can style each outfit in person.
Keep it simple
Don't mix metals (gold, silver, etc)
Coordinate colors and tones with your outfit
Clean and polish jewelry
Bring pieces that are meaningful or that you wear daily
Neutral colors work really well in just about every headshot. Navy, gray, off-white are all classic and timeless hues that look great on everyone. Consider bringing a lighter-colored set and a darker option, along with some colors that reflect your personality. If you often wear green, you should definitely consider it for your portraits as well.
Know your brand colors:
Red - powerful, exciting, bold.
Yellow - happy, cheerful, optimistic.
Orange - warm, friendly, confident.
Green - healthy, refreshing, positive.
Blue - corporate, trustworthy.
Pink - sensitive, feminine.
Purple - creative, wise.
Brown - natural, comforting, stable.
Black - sophisticated, professional.
White - pure, balanced, calm.
Preparing for Professional Hair & Makeup
Wash and Dry Your Hair
Your hair should be clean - the biggest distinction being that you’re not getting a blow out, but hair styling with hot tools. So it’s best to wash and dry your hair the morning of your photoshoot. Your hair should be completely dry, ideally, otherwise it will be difficult to set it into the hairstyle you want. If you have curly hair, or follow a specific nighttime drying regimen, then obviously you should wash your hair the night before and follow your standard process. If you typically have to blow dry your hair or it becomes frizzy and unmanageable, then please do that! The point being, we want a good starting point of clean and dry hair that the hair & makeup artist can work with.
If you use moisturizing cream daily, then this should already be part of your routine… but if you don’t, it’s very important that you do this the night before and the morning of your photoshoot. When you arrive to the Studio, the makeup artist will make sure to apply appropriate makeup, but she still needs a good base to work with. So wash your face, apply moisturizer and eye cream, and you should be all set to go!
You can easily impact the hydration of your skin by simply drinking more water. So have a large glass of water when you wake up, and keep drinking more as the morning progresses. Extra bonus points if you can start this the day before.. and yes, it makes a big impact!
Bring Skin-Specific Makeup You Use
If you have specific allergies, are super sensitive, or simply found the best foundation or coverup for your skin, bring it to the Studio with you! The makeup artist will have everything else on-hand.
What To Expect When You Arrive
Hair styling is first. Making sure your hair is clean and fully dry makes the process really easy and quick. The hair & makeup artist will style your hair in any way you like - from a polished version of your everyday look, to a fancier style - and will move to makeup right after. Now, having makeup done doesn’t mean you will look like you’re going out on the town (unless that’s what we’re going for in portraits!).
Makeup for photoshoots is highly specific, but can look as natural as a no-makeup look. It’s important to enhance certain things for photographs (eyelashes, blush, and lips) since the camera tends to play everything down, but the purpose of hair & makeup is simply to make you look your best based on your preferences.
So relax and enjoy the process!