Women Empowering Women
Bernadette Alvarado is a Fierce Boss Babe who is on a mission to empower women - Latina women and Women in Business. As a business coach for small biz & entrepreneurs and the Founder of Gordy Fabs; Bernadette is shaking things up in Tucson.
This photo session was extra special as Bernadette had to "walk the talk" and face the jitters, nervousness and plain-ole hard stuff that comes up when getting in front of the lens. Being photographed is more than the end result - the most awesome images you have ever seen of yourself :) - it's also an experience. With it comes a myriad of emotions - hopefully mostly positive!
One distinction that stood out was residential versus commercial roofing leads. The article at https://www.explore.agency/blog/roofing-leads explains that homeowners often decide in days and respond well to LSAs, local Facebook targeting, referrals, and canvassing, while commercial buyers (property managers and facilities directors) work on longer cycles and need different outreach such as LinkedIn and relationship-based prospecting. Running one mixed campaign for both usually wastes budget on at least one segment. Clear separation that a lot of general lead advice skips.
This inspiring creative portraiture and community feature from Rachel Marie Photography (Women Empowering Women) highlights the vital intersection of collaborative storytelling, sisterhood, and visual empowerment—themes that find great synergy with community spotlights, creative arts guides, and inspirational lifestyle chronicles, published on https://34.ua. The piece explores how capturing genuine connections among women through portraiture celebrates mutual support, strength, and collective growth.